Death of the Dinosaurs and Survival of the Fittest in the Digitized Age

IMG_1855“Death of the Dinosaurs and Survival of the Fittest in the Digitized Age” is how I want to summarize the report “Internationalization by Digitization – Prerequisites and success factors for digitization of Swedish businesses international marketing and sales” that was released by Business Sweden Friday, September 18th 2015.

The report put light and words on what for me, that for many years have worked both in the digital and analogue world, has been oblivious for several years. In my book “WIFL – Your guide to the digital work life” that was published 2 years ago, I for e.g. wrote about new business models that Prof. Michael Rappa, Inst Adv Analytics, NC state Univ,  summarized already 2006. Somehow it’s kind of a mystery to me that the business models are not yet more widely spread and used in businesses in Sweden. At least they’re not according to this report. And the slow rate of adaption to a digitized work life still surprise me. Seems like many businesses still think that it´s a fad and no need to be there.

Sweden has a high level of digitization and so far has always been ranked in the top-10 of using e.g. Internet. Sweden is known for advanced technological knowledge and companies like e.g King, Mojang and Spotify were founded here. The startup-scene in Sweden, with cities like Malmö and Stockholm, is ranked in the top 10 in the world. So what’s happening with well established Swedish businesses that have been on the cutting edge for many years? As well as for the rest of the business world in Sweden?  Let’s see what the report says.

IMG_1825Swedish businesses have lost 20% ! of the global market share! I was stunned by the numbers presented at the release of the report in Helsingborg, Sweden. A city that has come very far in the digitization mindset and for example have free WIFI throughout the whole city.
The report is based on four parts; literature studies, in-depth interviews with 6 successful businesses in internationalization by digitization and a questionnaire that was answered by 150 small- and medium sized businesses in March 2015, of which 82 % were product suppliers and 12 % service suppliers. It doesn’t say though how the businesses were selected, how many businesses the questionnaire was sent to; neither does it say why the businesses didn’t answer. So in one way, this puts my hope up a little bit  that it´s not as bad as it seems. Or is it?

It’s stated in the beginning of the report that digitization has a global impact and on all business life, and that it will have an impact on how to make business and future competitiveness. I would say that it’s already happening. The future is already here, and we’re right in the midst of the transition from the industrial age to the digitized age. And both worlds co-exists and there is a need to deal with it – now! Then is too late, the businesses will die the death of the dinosaurs. Only the fittest will survive, meaning that the businesses that re-think, think new and adept to the new conditions and opportunities in the digitized business life will survive. That is agile, innovative organizations that moves quickly and adapt fast to change.

Digitization happens parallel with globalization, and that also include internationalization of people and businesses. Just by connecting to Internet you´re going global and international right away, and it opens up a global market and talent pool. That too means increased competitiveness. And it’s only a click away.

IMG_1828Marketing and sales is highlighted in the report with focus on website, content marketing, e-mail marketing and digital newsletters. Google has more than 90% of the market for Search Engines (SE) in the Nordic countries. SEMarketing and SEO, e-commerce and online marketplaces are also extensively written about in the report. In 2015 the top three social media in the Nordic countries are Facebook, Tumblr and Twitter. Tumblr ranking as number two was a surprise to me, since I would have guessed that LinkedIn would be one of the three. The use of mobile devices as first screen of doing most of the online activities are rapidly increasing. Approximately 30 % of m-shopping was made through a smart phone.  Only 2% of the businesses say they work digitally with big data to acquire knowledge about their international target groups and customers, with the purpose to increase relevance in marketing and sales. Omni channel marketing is highly stressed to be used by the report.

So, it’s stated that there is a need to fast adaption of new and digital business models and organizations to create sustainable competitiveness to survive in the tougher competition to come. Businesses need to be able to adapt a new mindset and not to get stuck in old-fashioned ways of handling the new and digitized business life. The management needs to be digital competent and have to recruit digital competence to their business. New positions need to be introduced in the organizations and a new mindset has to be formed in the organization. “An adapted digital business model is a prerequisite for increased turnover and revenue”.

IMG_1830Here are some more numbers on internationalization by digitization from the organizations in the report.

  • About 10 % are internationally present.
  • SEO and e-mail marketing are the most used digital tools for international marketing (about 40%).
  • Digital Communication systems are the most used digital tool used for international sales (about 30%).
  • High competitiveness and low digital maturity are the two most pronounced challenges to use digital technique to expand to global markets.
  • Lack of capacity and competence within the organization are marked by about 40% of the organizations to hold them back from expanding by digital channels.
  • Low digital infrastructures and low digital maturity in other countries are the biggest challenge to businesses to handle.

In the replies to the open questions most of the companies respond that the face-to-face meetings are still crucial in the competitiveness and to success in international marketing and sales. The more complex the product is, the more need for face-to-face meetings. Small- and medium sized (SMEs) businesses within traditional industries are seen as risking to be left behind within digitization, with possible effects on international competitiveness in the long run. To increase the digitization for internationalization and globalization of businesses, Business Sweden points out two major areas that may be of importance:

  • Educational training of staff to increase digital maturity.
  • Financing of digital investments, especially for SMEs.

So to sum it up, these are the major success factors for businesses to use to internationalize by digitization

  1. Do digital homework Map your digital prerequisites for your international business.
  2. Develop an international digital business model Challenge your existing business models and plans for expansion to see what kind of new business opportunities on an international market may be created with digital procedures.
  3. Take on “Big Data” Get in to the world of opportunities in the world of digital analytics.
  4. Work with Omni channels Include your digital channels in your analogue work.
  5. Strive for digital symbiosis Integrate digital technologies, channels and tools in your operative work with internationalization.

The six businesses that successfully have internationalized by digitization and that were in-depth interviewed in the report are Aleris, Bemz, Benify, Envirotainer, iZettle and Scania.

IMG_1832The presentation of the report was followed by presentations of three successful businesses in Helsingborg that has digitized and internationlized their businesses; Skånska Byggvaror, Fieldly and Gents, and well as the co-working and event space MindPark. Impressive concludes the presentations.
It’s cooking in the startup scene in Sweden and it’s really awesome. A new business life is emerging and it’s happening right now and in a fast pace. I spend most of my time in the startup-ecosystems in the Greater Copenhagen area, south of Sweden and Stockholm and I can tell that the entrepreneurial startup mindset rules. One of my favorite places to hang out at is at the Startup-dojo at FooCafé in Malmö.

I hope that this report will be an eye-opener for businesses in Sweden to digitize, to internationalize and to think global. It’s a prerequisite for businesses to survive and in the long run to sustain the high level of living conditions Sweden still has. There is knowledge to do it, and it has to be done in an economical way by the use of Swedish natural resources, that is the people living in Sweden. That includes developing conditions for sustainable good leadership, creativity and health in an environmental friendly digitized world .

Thank you Business Sweden, Helsingborgs City and Tillväxtverket for a great start of the day.

My best,





Cathrin Frisemo





Why companies should embrace online communities

smiley-24923_1280A large part of our social life has moved online where people are engaging through digital communication whether it a social media platform or a chat application. Online communities are playing an increasingly important and valuable role in how companies interact with and respond to their customers. Having a loyal community for your product or service can contribute greatly to the success of your business.

Following are some key reasons for both why and how in today’s digital world, companies should focus on building, engaging and listening to their online communities.

Co-Creation and Co-Innovation
Online communities are usually heterogeneous from several angles but mainly having different needs and preferences. By focusing on the dialogue that’s taking place in the community about their products or services, companies are able to create what the consumer really wants. The communities give the opportunity to test the product to a select few before even launching it mainstream. The key thing here is not only listening to proponents and active participants, but also to unhappy customers. It’s the unhappy customers that push the companies to innovate and co-create.

Global presence and Global reach
Today anyone with a pc/laptop, tablet, mobile and Internet access is able to engage online. This gives the companies access to pretty much the whole world. In the history of business, it is the most powerful time. But with great power, comes great responsibility and which is why its paramount for the companies to pay attention to its community and actively engage with them.

attitude-to-life-256607_1280Organic marketing and Earned media
However much paid media produces a more rapid return than earned media but it also requires a continuous flow of funds to function. Earned media gives manifolds results than paid media and requires effort to build the base and reputation. Having said that, earned media can be repeatedly free and has a much stronger impact as it’s coming directly from the consumers. Conversations are happening online and companies need to organically take part in the conversations of their audiences.

Collective learning and Collective evolution
Learning is inherently a social act where participants talk amongst themselves and the talk leads to learning. Learning is an active process and requires learners to process and synthesize the information. With social media, the learning is happening online where the information is shared and people are discussing, responding and reacting to the information. The social media way of learning keeps information always current, trends are being set and we now know in real-time what the world thinks about a particular incident. This helps shapes global, national and corporate policies. Companies can bring major cultural shifts with the information they have access to through social learning.

Brand loyalty and Brand promoters
Brand loyalty is when a consumer identifies with the brand, uses it to express herself and would recommend to others. All brands want such loyal customers. Online communities and social media are used as a means for brands to communicate their values and for consumers to help affect the brand narrative. By maximizing brand loyalty strategically, companies can create both loyal customers and organic brand promoters.

Companies need to commit to authenticity and build deep and strong connections with their consumers and there has never been a better time and way it can be done without building and nurturing its online community.






About the author Simran Jindal – A fellow Cebra on the digital savanna whose is amazed by the world of possibilities we live in. She Can be found at LinkedIn.

An ordinary week in the startup world in south of Sweden

thank-you-490606_1280A big Thank You to all pioneers in tech for simplifying my life most of the time. Sometimes though all this tech stuff in daily life complicates  and make me really stressed when not working as supposed to, or at least, the way I want and expect it to. After a great weekend spent relaxing on the beach (and yes it’s possible to be at the beach in Sweden :-)), reading The wellnes syndrome and The Sell, Monday kicked-off working from home. It went by in an intense but, nice and in a comfortable pace until I realized, by chance, that two unknown devices was connected to my computer. Totally surprised I got pretty stressed out, but thanks to social media and great colleagues and friends that replied instantly to help out I got it all sorted out quickly. How can you live without social media in work life? And especially as an entrepreneur, startup or business owner? Beats me!

IMG_1473Tuesday came with a trip to Karlskrona starting with a luncheon meeting with a colleague from NetPort SciencePark in Karlshamn, at the MarineMuseum. Beautiful and relaxing view as you can see on the right picture.

IMG_1475We continued together and met up with some colleagues from various organizations for a workshop at HyperIsland to develop a new educational program on kids and creative media. For long I had wanted to be in a work shop in the HyperIsland spirit and as I anticipated it was creative constructive, fun and the outcome really amazed me after spending three  hours together with people that I met for the first time. Woho!
The evening was spent with a young and very smart woman that I mentor at a computer science program in Malmö, and her family. They had been in Sweden for about 8 years by now after fleeing from Bagdad, Iraq, where her father worked as a journalist and manger for SkyNews for many years. Unbelievable  stories were told to me and I still wonder how they could be still so loving, caring and happy after all they have gone through. Deeply impressed and grateful for inviting me and even more obliged to help this great, smart, stubborn young WIT to succeed. I know she will.

IMG_1483As health is a foundation for existence I decided to finally use my gift card and to explore and treat  myself with a session of facial reflexology that a colleague had given to me a long time ago at StayBeautiful. It was a very interesting experience that when she was pressing specific trigger points in my face and I could feel it in different parts of my body. A lunch followed with an great talk on health before continuing from Lund to Malmö.

IMG_1486Want to expand to the promised land US? was the topic of the event at MINC incubator in Malmö, that’s now a part of the area of Greater Copehagen.
The Swedish entrepreneur Rickard Hansson, CEO at Incentive started off by telling his journey as  an entrepreneur and how he ended up living in Silicon Beach, and that’s also the HQ for Incentive.  To help out to get into the US market, Incetive is working with the award winning Leah Nurik, a marketing and business developer consultant and CEO/Founder at Gabriel Marketing Group. Leah gave us some invaluable tips if, or when establishing a business in the US. Afterwards I met up with some great colleagues before heading home. A journey that needs to be forgotten asap since it took me five! hours instead of 1,5 hours to get back home due to  problems in the train system in Skåne.

Thursday the problems was still there with the trains, but I managed to get on time leaving early for Malmö, to the joint Geek Girl Meetup Oresund(GGMO) and recently initiated chapter of WITISweden, luncheon meeting that I was hosting. Note to one self arriving in Malmö was: check weather report for destination before leaving home. Left a sunny Sölvesborg for a pouring-down-rain Malmö.  An intense, very creative and fun lunch made me forget the weather and even take a picture of our lunch meetup! But I’ll be back since from now on it will be a monthly event having lunch at M.E.C.K, in Media Evolution City with GGMO and WITISweden.

IMG_1503After a nice walk with almost clear skies, it was time finally time for the Startup-Dojo, season 4, episode 1 at FooCafé. The startup-dojo has during 3 years successfully emerged to a talked-about and much appreciated platform for startups in Malmö. It’s for entrepreneurs and by entrepreneurs from a wide range of countries all residing in Malmö for different reasons. This has meant the most to me as written about in a previous post, to move on from my book and concept WIFL (Work In Fake Life) to be the digitized savanna for my next book and concept Im a Cebra that will be launched in Malmö and California later this fall. And from now on I will be part of the Startup-Dojo crew together with the founder Erik Starck, CEO and Founder of Startup-studio, David Degbor and Victoria Paleykova.

IMG_1496The purpose of the dojo is to take your startup/business one-step further and when leaving the Dojo you’ll know what next steps that are needed to be taken. This night four startups pitched,, and . They were then placed in 4 corners to which the rest of the participants could chose to move around and give feedback, contacts and suggestions on how to move forward. We gathered all together to sum it all up and listen to steps suggested to take to move forward. And as always we all had learned, made new connections and had fun.

IMG_1511With the usual beer or soda in our hands, sponsored by FooCafé, we went to the 3-year celebration of the same fabulous place. Michael TIberg, the CEO and founder kicked it off with telling that this was the 777th! meetup! He also introduced an opportunity that from now on they opened up for sponsoring with private memberships among many other news to come, including a big party spring 2016, to celebrate the 1000! tech event at FooCafé.

IMG_1530Erik Meijer then took over the stage and had an incredible talk on Category Theory, The essence of interface-based design. I admit, didn’t get most of what he was talking about, and as I learned after the talk, that most of the 100+ in the audience didn’t either. It made me feel a bit better since most of them were advanced developers and tech people, and I’m not. During the talk I got the humble insight just as I started of this post with: A big Thank You to all IT-pioneers, including my father that started already 1969 as a computer developing engineer at IBM. And it was said that he was insane to work with computers since there was no future in that business. 

letter-146010_1280So, to all you Pioneers in what ever area you’re in; your’re the Person it all starts with, then keep the Passion, know your Purpose, get the right People, solve the Problem, create the Product, look at it’s Potential and then comes the Profit. The P’s and the order that’s necessary for a sustainable success in your startup.

Friday was a busy work-from-home day and preparing for my trip to Stockholm for a startup meetings and attending the Stockholm Tech Fest 1-2nd of September. 

More to come on that in my next post,

Enjoy your week to come!

My best,

The Conference

IMG_1241August 18th – So finally it was time for The Conference in Malmö, Sweden. Arrived a bit late but got to see the last part of the opening presentation. A great start with Aral Balkan on the topic Privacy, Data, Democracy that was concluded by “Decentralise Everything”. Since the conference was streamed and recorded I was able to catch up the session that I missed and also to afterwards watch the parallell sessions that I could not clone myself to attend.

IMG_1353It was a great meet up with many known faces but also plenty of new connections to be made and thought provoking lectures to attend. It was a varied selection of many topics with interesting presenters.  I really appreciated the long breaks perfect for networking and to get to know new colleagues. As most of my colleagues and friends know I’m a fan of fika, so this was perfect!

My choice for the next session was at The Butchery, and to listen to how humans decide and make choices. One of the take aways was that “Know that you don’t know your self”. The parallel session was in the Bar but on Up in the air – Drones and above.

IMG_1275Wearable tech and how it empowers us was my next choice and How to get a dialog going was instead put on my watch-at- home-list. A vegetarian lunch was served with a choice of either to listen to an interview with at speaker, pre-signup for lunch to meet new friends or just go outdoors in the sunny, warm weather to hook up with new colleagues and friends in the open, relaxed and friendly atmosphere.


IMG_1302After lunch Warren Kronberger and Brian Torbik made sure that we stayed awake and alert by a fabulous presentation on Show and Smell. Working with all senses, including the sixth sense is what’s here in marketing and we were introduced to a great and innovative world of e.g. straws that changed colours in cold drinks,  tongue! tattoo’s, MUSE Headband for meditation and a device to put on your phone to experience scent of e.g.a sms and interactive paper. The list is long with fascinating products using all our senses so I highly recommend you to take a look at the video from the presentation.

<IMG_1350Connecting to Internet of Things was battling to be chosen in a strong competition with Methods to get through the noise and the last one came to be my first choice. What to come is predicted that we should, and increasingly actually are romanticising in social media. I liked the idea of more empathetic and fun ways to get through the noise. After a long fika I went to see how I could use Knowledge as a product and had to put The craft of data my watch-at-home-list. The first day had now come to an end for me but Spotify kept the conference going at the Boulebar to early in the morning. 

IMG_1390August 19 came with another late arrival again, this time due to bad train hours from where I was commuting. It was a bummer since everybody getting out from the talk on Hate and Heroism by Anita Sarkeesian and Suleiman Bakhit stunned and agreeing on that it was the highlight of the conference. Their talk was followed by either attending How to end online harassment or How to finding and using stories. The later talk was more than a sell out, so me and my colleague Carl Heat put up a computer and streamed it outside the room. Innovative and looking to solutions in every aspect. Love IT!

<IMG_1416Another great vegetarian lunch was next on the menu, and today it also including a shorter lunch walk for me in the warm and sunny Malmö. Relaxed and a bit tired by now I soon got on my edge again with the fun, and to some extent mind blowing and scary talk on Robots, Humans and Artificial Intelligence. On the picture to the left is HitchBot, a   robot that hitchhiked around the world and finally was “killed” in Philadelphia. It was amazing to see the excerpts with the engagement on Twitter, especially when it “died”. Well worth watching this presentation as well.

IMG_1440The future of  work was next with a parallel session on Speed and Timing. The future of work is here, it has already changed and will do so even more in a closer future than we think. Keep healthy and co-opreate were some of the lead words I took with me from this session. My head was now filled to the top so after some coffee in the long  break I decided to put Biology – learning from nature, Responsiveness-  being a chameleon and the Nicole Yershon closure talk on Now it’s all up to you on the watch-at-home-list as well.

IMG_1413Luckily I did find my self, pulled myself together and got on the train home. A nice surprise waited for me on the train where I ran into to my dear colleague Sofie Andersson that also had been at the conference. Lots to talk about I tell you!
I guess it was a good sign that I had to leave The Conference early for the reason that my head was filled to the top. I enjoyed my days at The Conference and it’s great that I now can watch the different sessions, either for the first time or recapture the ones that I really liked, from home. 

Thank you The Conference for this year and we might meet again August 23-24 2016. 

Until then, see you all online,

My best,


The Startup community in Malmö/Sweden and Copenhagen/Denmark: 1

IMG_4767Once upon a time, like in the Jurrassic Park era i.e. about 18 months ago in the digital world, I entered FooCafé, at Media Evolution City for a Start-up Dojo. A couple of weeks earlier I had launched my book “WIFL- Work In Fake Life – Your guide to the digital work life” ( revised version in English fall 2015) and the WIFL website. (in english) Now what? How could I take my vast knowledge further and get even more involved in the future digitization of work life? One thing was for sure, we were and are in the middle of the transition from the industrialized era into the digitized era. How do we handle the challenges, new conditions and opportunities that this brings? How to make the best out of it, using the best of both worlds? These were some of the questions that I had in the back of my mind and that I brought with me entering the Dojo in the evening of the last Thursday of October 2013.

10563183_917783228281279_7234764624830786956_n 2As soon as the introduction started, for the first time in my many years in my work life I felt at home. Finally, here was the herd I’ve been searching for! Could not believe that I for once didn’t feel like I was from out of space, but I guess it was because it was that we all spent alot of our time in Cyberspace :-) The introduction by the crew of Michael Tiberg, Erik Starck and Tom Kealy evoked a feeling of WOW! The presentation by the guest speaker, the serial entrepreneur Steve Jennings just blew my mind! I was hooked and I’m still addicted to the Dojo. So far I have not experienced anything like it in regards to generously sharing, helping, connecting to move startups and businesses forward towards success, and extending my network.

The community at the Startup-Dojo is an international community with entrepreneurs from all over the world that brings a global and international atmosphere to FooCafé. The whole idea with the Dojo is that startups in the early beginning eg. you might only have an idea that you need feedback on, or want to do an early pitch, or come back for help to further advance your business when stuck to get help to move on.  And it’s for entrepreneurs by entrepreneurs.

IMG_4769Now back to the evening in late October of 2013. After a break for some pizza and beer sponsored by, Erick was asking around who wanted to present/pitch/needed help this evening to move forward with their startup. My heart started pounding; maybe I should ask for help?  Could I do it totally unprepared and in English? Ah, what the heck I heard my self thinking as I at the same time rose my hand and heard my self say “ I’ll do it!”.

IMG_4824The response and feedback I got was overwhelming and with an overload of invaluable inputs from the whole community I left the Dojo! This is also how I met Victoria Paleykova, that the following day took on the development of my WIFL-website. And several of the participants from the community that evening has turned out to be both great colleagues and friends.


10015639_685579181501686_353597457_nWhat has happened after my first Dojo is just amazing, and now me, Victoria and David Degbor, that I also met at the first Dojo, will step in and together move the Dojo forward together with Michael Tiberg, (Founder of FooCafé) and Erik Starck (Founder of the Dojo).

David Degbor, the 3D-printing guru.

I will continue to post what’s happening in the great startup world of Malmö/Copenhagen of Sweden/Denmark. Lots of great stuff happening here!

Enjoy your weekend :-)

11114281_903323619727240_176685451679210680_n 2




Healthy Habits

heart-214013_1280Healthy habits are the base for a sustainable health, and a good health is the base for ones existence. Pretty obvious that it’s a need to invest in healthy habits. And here is where hype for E/M-health in the digitized era steps in and up. Increased, easily accessible knowledge on pre-requisites for sustainable health, rapidly increased health care costs, aging populations and it-tech is unbeatable combination.

The health business has always been very profitable since they usually sell on peoples fear of dying, or at least getting severely ill, so the revenue and major access to above mentioned factors will even more make the health business a hype.

It’s great, especially if and when the focus is on preventive measures so one doesn’t need to get ill in order to realize the need for a good health for a great life. The blur of measures what health is makes it really a money-machine to include the words “It’s good for your health” or “to keep healthy you need this… ” whatever product or service that’s to be sold.

Being in the world of health for about 30 years I’ve spent some time thinking about what health is. I know, the debate has been going on for hundred of years… but still it’s essential to at least have your own opinion on what it is. Or at least give it a second thought in this era of a health hype.

Trained to work with sales many years back in different settings such as e.g. tech, travel business, groceries I had a need to know what product och service that I was selling when working (selling) with health. So that was another reason for me to spend time on what health is so I could “sell” health in various aspects, with focus on leadership, how to organize work to create and keep work places and businesses healthy. My definition of health has a resemblance to the one used by World Health Organisations (WHO) but to me it’s more of practical use when working with or just when one have a need for ones own sake to keep sane in the health debate that’s so hyped.

“You experience a good balance between your body, emotions, thoughts and soul from your pre-conditions. You’re balancing yourself when you in the spur of the moment listen to your needs, not demands, and then, in your way fill them your way, with your methods that suites you the best”  Read more

EMPOWERMENT is a key word for a sustainable, good health and is also pointed out by World Health Organisations (WHO) as such. Internet is said to empower people, so using Internet to promote health seems like a great idea. 

That’s how I got into the Healthy Habits pre-accelerator program, that I’m right in the middle of participating with my I’m a Cebra-concept, with a book as a base. The book will be published in the coming fall of 2015 but you may already now start following or on the ImaCebra- page on Facebook.

The other participants have very interesting products and services emerging and it’s a synergy effect that is coming out working together with them. More to come on that.

So, what are your healthy habits? Pick and focus on one of the healthy habits that you know that you could increase the level of. And take the advantage by using the available digital tools, like apps, to change your habits. When the one chosen habit has changed into the level you want it to be at, and kept it there for a while, you may move on to and focus on another healthy habit to be better at. Just take one step at the time, one step at the time, and  you’ll live and lead a healthier life. It’s a choice of lifestyle.

Keep on enjoying the summer and I’ll see you here soon again. Until then you may follow me on Twitter, LinkedIn, Facebook and Medium.

Healthy habits greetings,










Internet of Everything, IoE, by Mobile Hights, @Entrepreneurs week in Sweden (2)

After a relaxing and energizing lunch there were three more great topics to be covered by very interesting and knowledgeable presenters that was to share their experiences with IoE during the afternoon to come.

IMG_0473Bogdan Tudosoiu, ModCam kicked-off the afternoon by talking about the importance of data and IoT in retail. There is a hype around e-commerce, and that will continue to grow,
and retail has plenty to learn from e-commerce as well as e-commerce can learn from retail. And e-commerce, online-stores, are now also opening up offline retail-stores. It was a mind blowing journey to me, on how the stores already are using IoT and what they expect of the future development of IoT.




IMG_0489Heatsensors, hangers et cetera  all tracking how, where and what we’re shopping. Seems like only imagination is the limit to its development of usage of IoT. Impressed by Bogdans wast knowledge and impressed by his great presentation. Fascinated. And it affects us all.

Key words for the future of retail is:

  • Inspiration
  • Personalization
  • Trust

IMG_0483The trust by consumers for e-commerce is 80%! To compare with eg. banks 76%, telecom carriers 73% and payment and credit card companies 85%.



A disruption that we’ll see is the BUY-button that IMG_0484will be everywhere in e-commerce and easily available on your mobile device.




IMG_0487In a way all this tracking scares me but as Bogdan pointed out several times during the presentation, they’re interested in tracking the patterns and not the individuals. Have to keep that in mind when it sometimes overwhelms me and fear of being tracked everywhere strikes me. And I know, it’s just to turn it off. There is a button for that on my phone, I know :-)

IoT and data will change retail for sure, and the future of retail is gamification and notification, stated Bogdan and that also concluded his presentation.




IMG_0494After exploring the world of retail we moved on to get an insight in, by shared experiences in working together with various backgrounds, in different companies that shared offices, and worked in common projects so they better could create products for e.g. the retail business.  And 80 % of the projects are worked on together.

Fredrik Berglund, Tech specialist at Frankly, and Bilgi Karan, an industrial designer at HOWLDesignStudio talked  About their experiences and the next chapter in technology: Reactive Objects.

IMG_0504The importance in combining tech and design, and involving, listening and talking to your customers for the ultimate product and design of it. They make a vision together and always talk about and focus on the en-user experience


IMG_0511The work process they use is as shown on their slide. And it’s an ongoing, circular process that has to be used for successful work progress. Principles they work from are:
* Smooth transitions
* Know the status quo
* Random user behaviour/interaction
* Go prototype it!

Working with reactive objects one needs to keep this picture in mind. Because this is what it’s all about. Working with reactive systems has to be done with soft and careful understanding. The devils are by details in transitions.


IMG_0509Cone is one of the projects they’ve been working on and it’s a speaker. And not just any speaker but a smart speaker that “starts to get to know you” as soon as it’s out of the box. Fascinating!

Last statement was: The opposite of design is bad design.


IMG_0513Mobile health or E-health was the last topic of the presentations and one that I really looked forward to since this is one of my favourite topics. From my perspective, with a background i Medical Science, I applaud inventions and steps taken to empower people to a better health. This since for long it has been known that when working to increase health the most important issue is empowerment, to empower people, and it’s a foundation for a sustainable, good health.

Brandon Jones, IBM, started the last presentation of the day talking about How the Watson Health Cloud platform will create “New health based offerings that leverage information collected from personal health, medical and fitness devices”

IMG_0514First to pay attention to is that the new era is defined by three shifts:

  • Data is becoming the world’s new natural resource, transforming industries and professions.
  • The emergence of the cloud is transforming IT and business processes into digital services
  • Mobile and social are transforming individual engagement – creating expectations of security, trust and value in return for personal information


IMG_0515And this is how the IBM Watson Health Cloud platform fits into this.




In regards to health an ageing population, increasing costs and chronic diseases forces the need for change.




IMG_0521And the availability and possibility for personal data is exploding.





IMG_0520IBM Watson supports health and care systems across the continuum and




IMG_0522Empower a spectrum of stakeholders.





Innovation is the new currency. And everybody needs to disrupt their business. By that said, Brandon introduced the IBM Bluemix Garage, which is a disruptive innovation and transformation consultancy located in the heart of the startup world. It takes a lean and user-centered approach in empowering clients to rapidly identify, prove, design, and build the right app for their target market.

IMG_0532The Garage approach is illustrated by this slide, and at the same time concluded a fabulous day.




The last picture reminded  me of the importance of going with the flow, learn how to be a skipper in your life and you’ll manage well and keep healthy and succeed in the digitized work life. In other words, to be a Cebra.

I left Båstad energized but at the same time exhausted, with many new ideas and increased knowledge. A big thank you to Mobile Hights for arranging this day, and I look forward to the next years edition of Entrepreneurs week in Båstad.


Enjoy and have a healthy summer!






Internet of Everything, IoE, by Mobile Hights, @Entrepreneurs week in Sweden (1)

IMG_0424Third day at the Entrepreneurs week in Båstad was really a blast! The whole day program for Internet of Everything, IoE, came with many different perspectives and was presented by excellent presenters. A high five to Mobile Hights in Lund, Sweden that arranged the day.



The future of technology applications and new ways to work everywhere kicked-off the day. Ola Möllerström, SIGMA Connectivity, took us on a swirling tour on what and how IoE is effecting and will even more affect our daily lives, including work, in the years to come. Everything will somehow be connected and even more makes us aware of our interconnectedness and interdependence in the globalized internationalized world.

IMG_0431Do you have an IoE strategy? By that question Ola got us of thinking while blending his perspectives on devices, behaviour, changes and challenges with IoE. Pointing out key enablers for IoE such as

  • Available technology Sensor prices have dropped to an average 60 cents from USD 1.30 in the past 10 years.
  • Cheap bandwidth Cost of bandwidth has declined by a factor of nearly 40 times over the past 10 years.
  • Open eco-systems Lower barrier to deploy your offering
  • Infrastructure available Allowing low efforts in product and service deployment connectivity and data available.
  • Cheap processing Processing costs have declined by nearly 60 times over the past 10 years.
  • Big data/Analytics As IoE will generate great amounts of unstructured data, the availability of big data analytics is essential.

Internet speed is light speed and the future is already here! Ola stated before summing it all up in these points:

  • IoE will disrupt and create rapid change =  create opportunities!
  • The objective is simple – create an environment for “useful conversations“!
  • All enablers in place to make this happen!
  • Age of collaboration – find the right partners!
  • It will affect everybody’s business, so you need to act now!


IMG_0444How we use open source,  how to develop drones and demoing the Crazyflie drone live with the audience. And with that said, Marcus Eliasson from BitCraze, took us to an even higher perspective with his successful drone Crazyflie 2.0 that made me want to leave and go home to build one immediately!  It’s available for only UDS180! Can’t beat that! And the urge was even more after his presentation. It’s an open source platform device with a variety of sensors and a great camera. The drone is used in cooperation with eg Linköping, university, Chalmers Tech School. Check it out! Awesome device!

IMG_0457Back to earth and into our home is where we landed with Nils Mattison, Minute, when he talked about how IoT means new opportunities but also new challenges. Nils took us on a journey from concept to product when creating Point. that is a device that listens to your home. It’s a smart house sitter. It listens to the sounds of your home, senses what’s in the air and lets you know if anything is wrong. And said as to be a “softer take on home security”. It was a hit on Kickstarter 2014 that raised USD 238,366  and a “staff pick” as well. Major points made was that what’s different in todays digitized life is:

  • Smartphones everywhere
  • Prototyping is cheap
  • Crowdfunding
  • Internet of Things
  • Logistics is easy
  • China is accessible

What is the same is:

  • People
  • Atoms are not bits
  • Distribution is hard
  • Supply chain is hard
  • Manufacturing is hard

The Journey from idea to shipping with its different steps taken is illustrated in these pictures:









IMG_0462Shenzhen in China,  is the big hub for manufacturing and for fast prototyping your product.





IMG_0465Filled with enthusiasm but a bit hungry we headed on for the last presentation before lunch on that IoT holds great promise – so let’s not fuck it up! And was the plea by Nelan Schwartz, FrogOr put in another way; Or how can IoT/IoE benefit society without losing sight of the human conditions?


Nelan pointed out three important points from which we can learn from the past:

  • Technology is an enabler. From the Gutenberg printing press to the astrolabe to the steam engine, technology opens new possibilities.
  • Change takes time. There will be early adopters, but sustainable adoption will lag.
  • Not all change will be (immediately) good. :-)

IMG_0471Right now we’re all taking part in a major change of society. And the new conditions for humans that this will bring, and the best way to create and shape the future was concluded by Nelan on this slide.




640px-Båstad_Tennisstadion_och_Hotel_Skansen_augusti_2009 2To create the future there is also a need for energy,  so we then headed down from Hotel Skansen and the conference facilities for lunch in the beautiful, but slightly chilly harbor of Båstad.

Bon appétit! Or as said in south of Sweden; smaklig spis!


The presentations from the afternoon will be published in the next blogpost.


Healthy eating is made easy by SmartPlate!

814d1bc4dd8ea474ea3e482b7ad79fc8_originalFinally! Brilliant! I was watching the video at the SmartPlate-space at the Collison Conference in Las Vegas. I have been looking for years at smart and easy-to-use tools that help facilitate good, healthy eating habits and provide information to help bring about that change. Through out the 30+ some years that I’ve been in the health business, including lecturing on healthy eating habits, I had not seen anything like it. It was just brilliant!

Several weeks after the Collison Conference, I set up a Skype call with Anthony Ortiz, Founder and CEO, to find out more about SmartPlate.

– SmartPlate is designed for healthy eating in an easy, accessible way. It’s aimed to help you get the macronutrients and energy you need by eating right, so you stay healthy, says Anthony.

The SmartPlate comes with three built-in cameras and an app that, when monitoring the food on the plate, presents nutritional facts like fat, carbohydrates, protein and also the calorie count. The cameras are highly sensitive and differentiate nutritional values in cooked and raw food, and can e.g. identify the difference between a ribeye- and a New York steak, whole- to white grain spagetti with meat sauce.

– Besides the three built-in cameras, there’s also a built-in scale in the bottom of the plate that may weigh up to three pounds of food.

The app may be upgraded to a premium app, and different levels of help can be added for creating sound, healthy eating habits. Help such as access to a health coach, meal plans for specific needs such as e.g. diabetes, cardiovascular diseases. Additionally, the Smartplate can be used as a weight management tool. I really like the SmartPlate because I finally found a tool that focuses on healthy eating habits and not just on dieting/loosing weight. You’ll loose weight if you want or need to, since you eat the macronutrients and have the energy you need. It will be sustainable, because the SmartPlate will help you change your habits, i.e. your lifestyle. And a healthy lifestyle is what’s required for good health through out life.

– My father had a triple by-pass surgery in the early 2000’s which was very tough on our family. Later on I read an article that stated that eating healthier dramatically decreased the risk of dying of a stroke or heart diseases. And at the same time, I also learned that heart disease is the #1 cause of death in the US, and this got my mind spinning. So, SmartPlate is the result of the process that started with my fathers triple bypass surgery. SmartPlate is a tool that helps you live smarter, healthier lifestyle. But it’s also an accountability tool!

You have to take responsibility for your health. SmartPlate is an excellent tool for promoting the healthy eating that is necessary to provide a healthy lifestyle. It could be used in schools to get kids started on healthy eating habits. And then they also will bring that knowledge back home, which is public health work in its essence.

– One percent of the total revenue from SmartPlate is donated to American Heart Association. We have a support for SmartPlate by the Science Center, Penn Medicine, Ben Franklin Technology Partners, Independence Blue Cross and Dreamit Health, and right now we’re running a Kick-starter campaign and we’re almost there.

I got a bit disappointed when I found out that I could not buy until 2016, but I guess that when one waits for something good, the wait is never too long :-) So, if you need and want some help in creating healthy eating habits, hang in there for a SmartPlate. In the meantime, you can help by placing a pre-order through SmartPlate’s KickStarter campaign ( SmartPlate’s KickStarter Campaign ) I’m convinced that this will be a hit!


/Cathrin Frisemo

Island är nummer ett i världen!

outline-322486_1280Island är nummer ett i världen i att använda internet! I och med krisen 2008 fick Island tänka om och tänka nytt och satsade på att utveckla sig inom IT. En lyckad satsning med ett utmärkt klimat för startups och med stor tillgång på investerare. Islänningar har också en hög utbildningsnivå och har bl.a. ett stort samarbete med Danskt IT-universitet i Köpenhamn.

Den här veckan är den årliga IT-mässan på Island och deltagare från hela världen kommer hit för att delta. Själv ska jag föreläsa om “Digitized work life – new conditions and opportunities” i det nybyggda konferens- och konserthuset Harpa vilket i sig är en upplevelse. Föreläsningen kan du framöver ta del av på Youtube, återkommer så snart den publicerats.


På lördagen är mässan öppen för allmänheten och då förväntas runt 10.000 deltagare. Märk väl att Island har en befolkning på cirka 300 000 invånare totalt, så procentuellt sätt är det mycket folk! Sociala medier är stort på Island och cirka 220 000 av Islänningarna har ett konto i någon form på sociala medier.

Isländska företag får en tredjedel av sina ordrar via internet, och 43 procent använder sig av tjänster i Molnet. Och siffrorna bara ökar när det gäller digitaliseringen. I dagsläget användet 97 procent av islänningarna Internet vilket gör dem till världsledande internet användare. Mer om deras internetvanor finnas att läsa hos Statistics Iceland.

Så håll koll på vad som händer på Island inom IT!

Glada hälsningar från Island,