After a relaxing and energizing lunch there were three more great topics to be covered by very interesting and knowledgeable presenters that was to share their experiences with IoE during the afternoon to come.
Bogdan Tudosoiu, ModCam kicked-off the afternoon by talking about the importance of data and IoT in retail. There is a hype around e-commerce, and that will continue to grow,
and retail has plenty to learn from e-commerce as well as e-commerce can learn from retail. And e-commerce, online-stores, are now also opening up offline retail-stores. It was a mind blowing journey to me, on how the stores already are using IoT and what they expect of the future development of IoT.
Heatsensors, hangers et cetera all tracking how, where and what we’re shopping. Seems like only imagination is the limit to its development of usage of IoT. Impressed by Bogdans wast knowledge and impressed by his great presentation. Fascinated. And it affects us all.
Key words for the future of retail is:
A disruption that we’ll see is the BUY-button that will be everywhere in e-commerce and easily available on your mobile device.
In a way all this tracking scares me but as Bogdan pointed out several times during the presentation, they’re interested in tracking the patterns and not the individuals. Have to keep that in mind when it sometimes overwhelms me and fear of being tracked everywhere strikes me. And I know, it’s just to turn it off. There is a button for that on my phone, I know
After exploring the world of retail we moved on to get an insight in, by shared experiences in working together with various backgrounds, in different companies that shared offices, and worked in common projects so they better could create products for e.g. the retail business. And 80 % of the projects are worked on together.
The importance in combining tech and design, and involving, listening and talking to your customers for the ultimate product and design of it. They make a vision together and always talk about and focus on the en-user experience
The work process they use is as shown on their slide. And it’s an ongoing, circular process that has to be used for successful work progress. Principles they work from are:
* Smooth transitions
* Know the status quo
* Random user behaviour/interaction
* Go prototype it!
Working with reactive objects one needs to keep this picture in mind. Because this is what it’s all about. Working with reactive systems has to be done with soft and careful understanding. The devils are by details in transitions.
Cone is one of the projects they’ve been working on and it’s a speaker. And not just any speaker but a smart speaker that “starts to get to know you” as soon as it’s out of the box. Fascinating!
Last statement was: The opposite of design is bad design.
Mobile health or E-health was the last topic of the presentations and one that I really looked forward to since this is one of my favourite topics. From my perspective, with a background i Medical Science, I applaud inventions and steps taken to empower people to a better health. This since for long it has been known that when working to increase health the most important issue is empowerment, to empower people, and it’s a foundation for a sustainable, good health.
Brandon Jones, IBM, started the last presentation of the day talking about How the Watson Health Cloud platform will create “New health based offerings that leverage information collected from personal health, medical and fitness devices”
- Data is becoming the world’s new natural resource, transforming industries and professions.
- The emergence of the cloud is transforming IT and business processes into digital services
- Mobile and social are transforming individual engagement – creating expectations of security, trust and value in return for personal information
And this is how the IBM Watson Health Cloud platform fits into this.
And the availability and possibility for personal data is exploding.
IBM Watson supports health and care systems across the continuum and
Empower a spectrum of stakeholders.
Innovation is the new currency. And everybody needs to disrupt their business. By that said, Brandon introduced the IBM Bluemix Garage, which is a disruptive innovation and transformation consultancy located in the heart of the startup world. It takes a lean and user-centered approach in empowering clients to rapidly identify, prove, design, and build the right app for their target market.
The last picture reminded me of the importance of going with the flow, learn how to be a skipper in your life and you’ll manage well and keep healthy and succeed in the digitized work life. In other words, to be a Cebra.
I left Båstad energized but at the same time exhausted, with many new ideas and increased knowledge. A big thank you to Mobile Hights for arranging this day, and I look forward to the next years edition of Entrepreneurs week in Båstad.
Enjoy and have a healthy summer!