The Startup community in Malmö/Sweden and Copenhagen/Denmark: 1

IMG_4767Once upon a time, like in the Jurrassic Park era i.e. about 18 months ago in the digital world, I entered FooCafé, at Media Evolution City for a Start-up Dojo. A couple of weeks earlier I had launched my book “WIFL- Work In Fake Life – Your guide to the digital work life” ( revised version in English fall 2015) and the WIFL website. (in english) Now what? How could I take my vast knowledge further and get even more involved in the future digitization of work life? One thing was for sure, we were and are in the middle of the transition from the industrialized era into the digitized era. How do we handle the challenges, new conditions and opportunities that this brings? How to make the best out of it, using the best of both worlds? These were some of the questions that I had in the back of my mind and that I brought with me entering the Dojo in the evening of the last Thursday of October 2013.

10563183_917783228281279_7234764624830786956_n 2As soon as the introduction started, for the first time in my many years in my work life I felt at home. Finally, here was the herd I’ve been searching for! Could not believe that I for once didn’t feel like I was from out of space, but I guess it was because it was that we all spent alot of our time in Cyberspace :-) The introduction by the crew of Michael Tiberg, Erik Starck and Tom Kealy evoked a feeling of WOW! The presentation by the guest speaker, the serial entrepreneur Steve Jennings just blew my mind! I was hooked and I’m still addicted to the Dojo. So far I have not experienced anything like it in regards to generously sharing, helping, connecting to move startups and businesses forward towards success, and extending my network.

The community at the Startup-Dojo is an international community with entrepreneurs from all over the world that brings a global and international atmosphere to FooCafé. The whole idea with the Dojo is that startups in the early beginning eg. you might only have an idea that you need feedback on, or want to do an early pitch, or come back for help to further advance your business when stuck to get help to move on.  And it’s for entrepreneurs by entrepreneurs.

IMG_4769Now back to the evening in late October of 2013. After a break for some pizza and beer sponsored by, Erick was asking around who wanted to present/pitch/needed help this evening to move forward with their startup. My heart started pounding; maybe I should ask for help?  Could I do it totally unprepared and in English? Ah, what the heck I heard my self thinking as I at the same time rose my hand and heard my self say “ I’ll do it!”.

IMG_4824The response and feedback I got was overwhelming and with an overload of invaluable inputs from the whole community I left the Dojo! This is also how I met Victoria Paleykova, that the following day took on the development of my WIFL-website. And several of the participants from the community that evening has turned out to be both great colleagues and friends.


10015639_685579181501686_353597457_nWhat has happened after my first Dojo is just amazing, and now me, Victoria and David Degbor, that I also met at the first Dojo, will step in and together move the Dojo forward together with Michael Tiberg, (Founder of FooCafé) and Erik Starck (Founder of the Dojo).

David Degbor, the 3D-printing guru.

I will continue to post what’s happening in the great startup world of Malmö/Copenhagen of Sweden/Denmark. Lots of great stuff happening here!

Enjoy your weekend :-)

11114281_903323619727240_176685451679210680_n 2




Healthy Habits

heart-214013_1280Healthy habits are the base for a sustainable health, and a good health is the base for ones existence. Pretty obvious that it’s a need to invest in healthy habits. And here is where hype for E/M-health in the digitized era steps in and up. Increased, easily accessible knowledge on pre-requisites for sustainable health, rapidly increased health care costs, aging populations and it-tech is unbeatable combination.

The health business has always been very profitable since they usually sell on peoples fear of dying, or at least getting severely ill, so the revenue and major access to above mentioned factors will even more make the health business a hype.

It’s great, especially if and when the focus is on preventive measures so one doesn’t need to get ill in order to realize the need for a good health for a great life. The blur of measures what health is makes it really a money-machine to include the words “It’s good for your health” or “to keep healthy you need this… ” whatever product or service that’s to be sold.

Being in the world of health for about 30 years I’ve spent some time thinking about what health is. I know, the debate has been going on for hundred of years… but still it’s essential to at least have your own opinion on what it is. Or at least give it a second thought in this era of a health hype.

Trained to work with sales many years back in different settings such as e.g. tech, travel business, groceries I had a need to know what product och service that I was selling when working (selling) with health. So that was another reason for me to spend time on what health is so I could “sell” health in various aspects, with focus on leadership, how to organize work to create and keep work places and businesses healthy. My definition of health has a resemblance to the one used by World Health Organisations (WHO) but to me it’s more of practical use when working with or just when one have a need for ones own sake to keep sane in the health debate that’s so hyped.

“You experience a good balance between your body, emotions, thoughts and soul from your pre-conditions. You’re balancing yourself when you in the spur of the moment listen to your needs, not demands, and then, in your way fill them your way, with your methods that suites you the best”  Read more

EMPOWERMENT is a key word for a sustainable, good health and is also pointed out by World Health Organisations (WHO) as such. Internet is said to empower people, so using Internet to promote health seems like a great idea. 

That’s how I got into the Healthy Habits pre-accelerator program, that I’m right in the middle of participating with my I’m a Cebra-concept, with a book as a base. The book will be published in the coming fall of 2015 but you may already now start following or on the ImaCebra- page on Facebook.

The other participants have very interesting products and services emerging and it’s a synergy effect that is coming out working together with them. More to come on that.

So, what are your healthy habits? Pick and focus on one of the healthy habits that you know that you could increase the level of. And take the advantage by using the available digital tools, like apps, to change your habits. When the one chosen habit has changed into the level you want it to be at, and kept it there for a while, you may move on to and focus on another healthy habit to be better at. Just take one step at the time, one step at the time, and  you’ll live and lead a healthier life. It’s a choice of lifestyle.

Keep on enjoying the summer and I’ll see you here soon again. Until then you may follow me on Twitter, LinkedIn, Facebook and Medium.

Healthy habits greetings,










Internet of Everything, IoE, by Mobile Hights, @Entrepreneurs week in Sweden (2)

After a relaxing and energizing lunch there were three more great topics to be covered by very interesting and knowledgeable presenters that was to share their experiences with IoE during the afternoon to come.

IMG_0473Bogdan Tudosoiu, ModCam kicked-off the afternoon by talking about the importance of data and IoT in retail. There is a hype around e-commerce, and that will continue to grow,
and retail has plenty to learn from e-commerce as well as e-commerce can learn from retail. And e-commerce, online-stores, are now also opening up offline retail-stores. It was a mind blowing journey to me, on how the stores already are using IoT and what they expect of the future development of IoT.




IMG_0489Heatsensors, hangers et cetera  all tracking how, where and what we’re shopping. Seems like only imagination is the limit to its development of usage of IoT. Impressed by Bogdans wast knowledge and impressed by his great presentation. Fascinated. And it affects us all.

Key words for the future of retail is:

  • Inspiration
  • Personalization
  • Trust

IMG_0483The trust by consumers for e-commerce is 80%! To compare with eg. banks 76%, telecom carriers 73% and payment and credit card companies 85%.



A disruption that we’ll see is the BUY-button that IMG_0484will be everywhere in e-commerce and easily available on your mobile device.




IMG_0487In a way all this tracking scares me but as Bogdan pointed out several times during the presentation, they’re interested in tracking the patterns and not the individuals. Have to keep that in mind when it sometimes overwhelms me and fear of being tracked everywhere strikes me. And I know, it’s just to turn it off. There is a button for that on my phone, I know :-)

IoT and data will change retail for sure, and the future of retail is gamification and notification, stated Bogdan and that also concluded his presentation.




IMG_0494After exploring the world of retail we moved on to get an insight in, by shared experiences in working together with various backgrounds, in different companies that shared offices, and worked in common projects so they better could create products for e.g. the retail business.  And 80 % of the projects are worked on together.

Fredrik Berglund, Tech specialist at Frankly, and Bilgi Karan, an industrial designer at HOWLDesignStudio talked  About their experiences and the next chapter in technology: Reactive Objects.

IMG_0504The importance in combining tech and design, and involving, listening and talking to your customers for the ultimate product and design of it. They make a vision together and always talk about and focus on the en-user experience


IMG_0511The work process they use is as shown on their slide. And it’s an ongoing, circular process that has to be used for successful work progress. Principles they work from are:
* Smooth transitions
* Know the status quo
* Random user behaviour/interaction
* Go prototype it!

Working with reactive objects one needs to keep this picture in mind. Because this is what it’s all about. Working with reactive systems has to be done with soft and careful understanding. The devils are by details in transitions.


IMG_0509Cone is one of the projects they’ve been working on and it’s a speaker. And not just any speaker but a smart speaker that “starts to get to know you” as soon as it’s out of the box. Fascinating!

Last statement was: The opposite of design is bad design.


IMG_0513Mobile health or E-health was the last topic of the presentations and one that I really looked forward to since this is one of my favourite topics. From my perspective, with a background i Medical Science, I applaud inventions and steps taken to empower people to a better health. This since for long it has been known that when working to increase health the most important issue is empowerment, to empower people, and it’s a foundation for a sustainable, good health.

Brandon Jones, IBM, started the last presentation of the day talking about How the Watson Health Cloud platform will create “New health based offerings that leverage information collected from personal health, medical and fitness devices”

IMG_0514First to pay attention to is that the new era is defined by three shifts:

  • Data is becoming the world’s new natural resource, transforming industries and professions.
  • The emergence of the cloud is transforming IT and business processes into digital services
  • Mobile and social are transforming individual engagement – creating expectations of security, trust and value in return for personal information


IMG_0515And this is how the IBM Watson Health Cloud platform fits into this.




In regards to health an ageing population, increasing costs and chronic diseases forces the need for change.




IMG_0521And the availability and possibility for personal data is exploding.





IMG_0520IBM Watson supports health and care systems across the continuum and




IMG_0522Empower a spectrum of stakeholders.





Innovation is the new currency. And everybody needs to disrupt their business. By that said, Brandon introduced the IBM Bluemix Garage, which is a disruptive innovation and transformation consultancy located in the heart of the startup world. It takes a lean and user-centered approach in empowering clients to rapidly identify, prove, design, and build the right app for their target market.

IMG_0532The Garage approach is illustrated by this slide, and at the same time concluded a fabulous day.




The last picture reminded  me of the importance of going with the flow, learn how to be a skipper in your life and you’ll manage well and keep healthy and succeed in the digitized work life. In other words, to be a Cebra.

I left Båstad energized but at the same time exhausted, with many new ideas and increased knowledge. A big thank you to Mobile Hights for arranging this day, and I look forward to the next years edition of Entrepreneurs week in Båstad.


Enjoy and have a healthy summer!






Internet of Everything, IoE, by Mobile Hights, @Entrepreneurs week in Sweden (1)

IMG_0424Third day at the Entrepreneurs week in Båstad was really a blast! The whole day program for Internet of Everything, IoE, came with many different perspectives and was presented by excellent presenters. A high five to Mobile Hights in Lund, Sweden that arranged the day.



The future of technology applications and new ways to work everywhere kicked-off the day. Ola Möllerström, SIGMA Connectivity, took us on a swirling tour on what and how IoE is effecting and will even more affect our daily lives, including work, in the years to come. Everything will somehow be connected and even more makes us aware of our interconnectedness and interdependence in the globalized internationalized world.

IMG_0431Do you have an IoE strategy? By that question Ola got us of thinking while blending his perspectives on devices, behaviour, changes and challenges with IoE. Pointing out key enablers for IoE such as

  • Available technology Sensor prices have dropped to an average 60 cents from USD 1.30 in the past 10 years.
  • Cheap bandwidth Cost of bandwidth has declined by a factor of nearly 40 times over the past 10 years.
  • Open eco-systems Lower barrier to deploy your offering
  • Infrastructure available Allowing low efforts in product and service deployment connectivity and data available.
  • Cheap processing Processing costs have declined by nearly 60 times over the past 10 years.
  • Big data/Analytics As IoE will generate great amounts of unstructured data, the availability of big data analytics is essential.

Internet speed is light speed and the future is already here! Ola stated before summing it all up in these points:

  • IoE will disrupt and create rapid change =  create opportunities!
  • The objective is simple – create an environment for “useful conversations“!
  • All enablers in place to make this happen!
  • Age of collaboration – find the right partners!
  • It will affect everybody’s business, so you need to act now!


IMG_0444How we use open source,  how to develop drones and demoing the Crazyflie drone live with the audience. And with that said, Marcus Eliasson from BitCraze, took us to an even higher perspective with his successful drone Crazyflie 2.0 that made me want to leave and go home to build one immediately!  It’s available for only UDS180! Can’t beat that! And the urge was even more after his presentation. It’s an open source platform device with a variety of sensors and a great camera. The drone is used in cooperation with eg Linköping, university, Chalmers Tech School. Check it out! Awesome device!

IMG_0457Back to earth and into our home is where we landed with Nils Mattison, Minute, when he talked about how IoT means new opportunities but also new challenges. Nils took us on a journey from concept to product when creating Point. that is a device that listens to your home. It’s a smart house sitter. It listens to the sounds of your home, senses what’s in the air and lets you know if anything is wrong. And said as to be a “softer take on home security”. It was a hit on Kickstarter 2014 that raised USD 238,366  and a “staff pick” as well. Major points made was that what’s different in todays digitized life is:

  • Smartphones everywhere
  • Prototyping is cheap
  • Crowdfunding
  • Internet of Things
  • Logistics is easy
  • China is accessible

What is the same is:

  • People
  • Atoms are not bits
  • Distribution is hard
  • Supply chain is hard
  • Manufacturing is hard

The Journey from idea to shipping with its different steps taken is illustrated in these pictures:









IMG_0462Shenzhen in China,  is the big hub for manufacturing and for fast prototyping your product.





IMG_0465Filled with enthusiasm but a bit hungry we headed on for the last presentation before lunch on that IoT holds great promise – so let’s not fuck it up! And was the plea by Nelan Schwartz, FrogOr put in another way; Or how can IoT/IoE benefit society without losing sight of the human conditions?


Nelan pointed out three important points from which we can learn from the past:

  • Technology is an enabler. From the Gutenberg printing press to the astrolabe to the steam engine, technology opens new possibilities.
  • Change takes time. There will be early adopters, but sustainable adoption will lag.
  • Not all change will be (immediately) good. :-)

IMG_0471Right now we’re all taking part in a major change of society. And the new conditions for humans that this will bring, and the best way to create and shape the future was concluded by Nelan on this slide.




640px-Båstad_Tennisstadion_och_Hotel_Skansen_augusti_2009 2To create the future there is also a need for energy,  so we then headed down from Hotel Skansen and the conference facilities for lunch in the beautiful, but slightly chilly harbor of Båstad.

Bon appétit! Or as said in south of Sweden; smaklig spis!


The presentations from the afternoon will be published in the next blogpost.


Healthy eating is made easy by SmartPlate!

814d1bc4dd8ea474ea3e482b7ad79fc8_originalFinally! Brilliant! I was watching the video at the SmartPlate-space at the Collison Conference in Las Vegas. I have been looking for years at smart and easy-to-use tools that help facilitate good, healthy eating habits and provide information to help bring about that change. Through out the 30+ some years that I’ve been in the health business, including lecturing on healthy eating habits, I had not seen anything like it. It was just brilliant!

Several weeks after the Collison Conference, I set up a Skype call with Anthony Ortiz, Founder and CEO, to find out more about SmartPlate.

– SmartPlate is designed for healthy eating in an easy, accessible way. It’s aimed to help you get the macronutrients and energy you need by eating right, so you stay healthy, says Anthony.

The SmartPlate comes with three built-in cameras and an app that, when monitoring the food on the plate, presents nutritional facts like fat, carbohydrates, protein and also the calorie count. The cameras are highly sensitive and differentiate nutritional values in cooked and raw food, and can e.g. identify the difference between a ribeye- and a New York steak, whole- to white grain spagetti with meat sauce.

– Besides the three built-in cameras, there’s also a built-in scale in the bottom of the plate that may weigh up to three pounds of food.

The app may be upgraded to a premium app, and different levels of help can be added for creating sound, healthy eating habits. Help such as access to a health coach, meal plans for specific needs such as e.g. diabetes, cardiovascular diseases. Additionally, the Smartplate can be used as a weight management tool. I really like the SmartPlate because I finally found a tool that focuses on healthy eating habits and not just on dieting/loosing weight. You’ll loose weight if you want or need to, since you eat the macronutrients and have the energy you need. It will be sustainable, because the SmartPlate will help you change your habits, i.e. your lifestyle. And a healthy lifestyle is what’s required for good health through out life.

– My father had a triple by-pass surgery in the early 2000’s which was very tough on our family. Later on I read an article that stated that eating healthier dramatically decreased the risk of dying of a stroke or heart diseases. And at the same time, I also learned that heart disease is the #1 cause of death in the US, and this got my mind spinning. So, SmartPlate is the result of the process that started with my fathers triple bypass surgery. SmartPlate is a tool that helps you live smarter, healthier lifestyle. But it’s also an accountability tool!

You have to take responsibility for your health. SmartPlate is an excellent tool for promoting the healthy eating that is necessary to provide a healthy lifestyle. It could be used in schools to get kids started on healthy eating habits. And then they also will bring that knowledge back home, which is public health work in its essence.

– One percent of the total revenue from SmartPlate is donated to American Heart Association. We have a support for SmartPlate by the Science Center, Penn Medicine, Ben Franklin Technology Partners, Independence Blue Cross and Dreamit Health, and right now we’re running a Kick-starter campaign and we’re almost there.

I got a bit disappointed when I found out that I could not buy until 2016, but I guess that when one waits for something good, the wait is never too long :-) So, if you need and want some help in creating healthy eating habits, hang in there for a SmartPlate. In the meantime, you can help by placing a pre-order through SmartPlate’s KickStarter campaign ( SmartPlate’s KickStarter Campaign ) I’m convinced that this will be a hit!


/Cathrin Frisemo

Island är nummer ett i världen!

outline-322486_1280Island är nummer ett i världen i att använda internet! I och med krisen 2008 fick Island tänka om och tänka nytt och satsade på att utveckla sig inom IT. En lyckad satsning med ett utmärkt klimat för startups och med stor tillgång på investerare. Islänningar har också en hög utbildningsnivå och har bl.a. ett stort samarbete med Danskt IT-universitet i Köpenhamn.

Den här veckan är den årliga IT-mässan på Island och deltagare från hela världen kommer hit för att delta. Själv ska jag föreläsa om “Digitized work life – new conditions and opportunities” i det nybyggda konferens- och konserthuset Harpa vilket i sig är en upplevelse. Föreläsningen kan du framöver ta del av på Youtube, återkommer så snart den publicerats.


På lördagen är mässan öppen för allmänheten och då förväntas runt 10.000 deltagare. Märk väl att Island har en befolkning på cirka 300 000 invånare totalt, så procentuellt sätt är det mycket folk! Sociala medier är stort på Island och cirka 220 000 av Islänningarna har ett konto i någon form på sociala medier.

Isländska företag får en tredjedel av sina ordrar via internet, och 43 procent använder sig av tjänster i Molnet. Och siffrorna bara ökar när det gäller digitaliseringen. I dagsläget användet 97 procent av islänningarna Internet vilket gör dem till världsledande internet användare. Mer om deras internetvanor finnas att läsa hos Statistics Iceland.

Så håll koll på vad som händer på Island inom IT!

Glada hälsningar från Island,







Always keep a watchful eye on what your competitors are doing!

by Mikael Drakenberg

eye-232316_1920The idea of analyzing what is going on in the world, is based on a system established by the military.
But more and more companies use this civilian tool to help the company handle things that might cause trouble for the company if you don’t act quickly and handle the situation in a proper way. This tool can be used as a part of the companies crisis management or business development. This kind of analysis is often very important for a company and is used as part of the material the board of governors consider before they make the final decision.

In a global world where businesses compete for new orders, all businesses small and large need to keep a watchful eye on the world and what your competitors are doing. The way we used to do business has changed. Now everything and everyone is online. This means that everything changes much faster now than the time before the Internet.
This is why all businesses should have specialists employed or hire them for a shorter periods to help your business keep a very close eye on what is going on among your competitors, or other things that might affect your business.

One trend that i can see clearly here in Sweden is that several specialized companies like Lerdell Investigations have been established to help different types of businesses or political parties keep a watchful eye on the world, and what different competitors are doing. These kinds of corporations do not recruit new employees openly, and they are not active on social media. So, if you want to know anything about these businesses you need to dig deep.
Another global trend that i can see is that more companies and organizations are focusing on the future. Several books have been released on this subject. When i take a closer look at what different actors mention, one thing always appears and that is climate- and environmental issues, but also issues related to we will live and work in the future.
Due to the climate problems, a third trend is now very important, and that trend is about how we travel and how we move goods in a way that is environmentally friendly and sustainable.

Several different researchers have written books about different global trends, and three trends they focus on are: (1) how we live, (2) how societies are formed, and (3) how we do business. To be successful with your analysis you will need to be based on both printed sources and electronic sources to find this valuable information.
The purpose of analyzing your surroundings is to give your company a clear picture of what is happening, and how this may or may not effect your company here and now. This kind of analysis will answer questions about what is happening outside of your organization and how this might influence the possibilities to reach the goals your organization has established.

Mikael Drakenberg
Freelance writer

Please visit my site on Google+:

About the Author

Mikael Drakenberg Mikael Drakenberg är fil.kand med huvudämne statsvetenskap, och biämne är juridik. Mina huvudområden inom juridiken är Offentligrätt, Förvaltningsrätt och Internationell Humanitär rätt. På grund av internationalisering och globalisering så påverkas också arbetslivet, vilket innebär att vi jobbar äver landsgränser. Då påverkas vi också av andra länders regler och lagar. Därför har jag kommit att intressera mig alltmer för lag & rätt på nätet, och har på egen hand läst in mig på de regelverk som tex handlar om upphovsrätt, straffrätt (förtalslagstiftning) och lagstiftningen om trakasserier och kränkningar på nätet då dessa ser så olika ut i olika länder.

Is a Zebra better than a Lion?

Is a rose more beautiful than a carnation? Is a mountain nicer than a beach?zebra-157762
Have you ever seen a zebra trying to or pretending to be a lion, a rose to be or to pretend to be a carnation or a mountain to be or pretend to be a beach? They are just perfect the way they are, liked differently and serve different purposes in the nature.   And that is the same with me and you. We are just different and perfect just the way we are. So why do we try to be someone that we are not?

To be who you are the ground for a sound, healthy and creative leadership at work 3.0.
Authenticity and transparency are frequently used words in today’s work- and business life. I think most of us can identify when we meet e.g. a leader that is acting out of how she/he “should” act as a leader and not out of the person she/he is. Do you trust them?
I know that I don’t. I’d rather trust a person that is not behaving as a leader “should” do but is authentic in the leadership than a person doing it “right”. The transparency in today’s work life primarily due to social media increases the importance to be the authentic you; who you are. And why should you not?

reindeer-160870Questions to ask oneself continuously that could help to be who you are and not the get lost in how you “should” be are:

  • Who am I?
  • What do I want?
  • What do I know?
  • What do I need to add?
  • What do I need to quit?

And the the most important note to oneself: Listen to your answers and live it!

Good leadership skills are about good communication skills and it has to start with oneself. Good communication skills are about paying attention and engage by first listening, then reflecting and then finally talking. And these are as well key factors for successful  networking and that is also the topic of my next blog post.

Enjoy your day!






/Cathrin Frisemo

A beginning is an end is a beginning…

…And the summer according to the calender has ended in Sweden but IRL, read the weather conditions, don’t mind the calender and still gives us summer temperatures.
This reflects life and work as well. We can plan, organize, use different “success methods” to reach our goal etcetera but most of the time it does not end up the way we thought or wanted. And you know what, in the long run it most of the times turn out to the better!
Oh yeah?!? Yes, it does, speaking from experience.

Life has a tendency to, if we don’t take the easy way (with what I mean that you need to make an effort but not to fight for it) harshly push us in the right direction. That means that we’re and our life is under continuous change.
Easy? No, not always. Many times I get really tired of all the changes in my life, since they are plenty and at a higher frequency, but I’ve realized through out the years that it’s not the change that is strenuous but my resistance to it. If I accept the new situation, see it and think “Ok, this is how it is, so now I have to re-think, think new and act from that”, even in small happenings in everyday life, it moves on quickly and life takes the most amazing turns.

It’s increasingly important to stop resisting changes and instead to follow the flow in the rapidly changing society and work life. Within the previous statement lies one of many explanations of a tendency to hold on to and to look back at old values and solutions, we have to accept and live with that our living and working conditions and opportunities are emerging in a pace never experienced before.

tashkent-196501_1280Rapidly changing basic values in an constantly increasing globalized and internationalized society, life and working life, are shaking the ground like an forever lasting earthquake and that erupts our landscape. And at the same time in a volcano like eruption of  lava flow of beliefs, new values and trends are flowing and burying old grounds. We now have to find and explore new places, and build new paths and encounter grounds that will give us new dimensions and other ways of living.

Our body and nature is constantly changing 4715957772_ed2655e2ca_o
and striving for homeostasis, BUT if total homeostasis is achieved it will die. This is just what life is all about. Evolution, innovation and continuous change.

Doing things differently usually meets resistance from surroundings but keep on moving – take a chance and see what happens! Get inspired by this article on how to move on in the new work- and business life. A new work- and business life that is a social business life and it has to be kept in mind that there is a difference between social business and social media, and that is well presented in this link.

How to Use social media in your leadership in the social business world, you can learn more about by attending the free workshop, September 24,  0830-1200, at Djäkne Kaffebar in Malmö. Use this link to register.

Or why not take a trip to Riga, Latvia for their HPC and Cloud Computing week 2014 and listen to my keynote speech about “re-think, think new, think digitized work life” :-)

As always you’re more than welcome to connect with me at Facebook, LinkedIn or Twitter or use cathrin at wifl,

Wish you a fabulous fun and enjoyable weekend!




Ledarskap i det digitaliserade arbetslivet – del 2

Inlägget är två av två, det förra publicerades måndagen den 7 maj, och är en intervju med mig kring lederskap i det digitaliserade arbetslivet. Den finns mer utförlig i form en webbradiosändning.

by Nina Jansdotter

Måste ledare vara tillgängliga i alla sociala medier?

– Det skulle vara en fullständig omöjlighet och går bara inte och skulle inte bli bra någonstans. Det är bättre att man väljer sina plattformar utifrån en digital strategi, både sin egen och den som gäller för företaget i stort.

Ledare bör också ha en egen strategi också hur man vill vara på sociala medier privat, vilket är svårare idag eftersom jobb och privatliv flyter ihop, anser Cathrin.  Många är ju även vänner med sina kollegor i olika sociala medier och kanske också även sin egen chef.

Största misstaget många chefer gör enligt henne är att de har ett konto på ett socialt media som det inte är aktiva med. Det gäller både företag och ledare. För om du har ett konto och blir vän eller kopplar ihop dig med människor där då förutsätter man också att du är aktiv där, fortsätter hon.

– Om du av en eller annan anledning inte vill vara engagerad där du har registrerat dig så är det faktiskt bättre att du gör ett medvetet val att inte vara i sociala medier alls än att öppna konton och inte vara där.

Det kan, enligt Cathrin upplevas som väldigt nonchalant om man inte svarar när någon vill kommunicera på en social mediekanal som man är registrerad på. Det kan vara bra att ha någon riktlinje inför sig själv, som till exempel att man ska svara inom 24 timmar och om man vet att man inte kommer att kunna vara tillgänglig så kan man alltid skriva det i en post, så att de man brukar kommunicera där vet om det. Det är helt enkelt negativt att säga att man är det och sen inte vara det, enligt hennes erfarenhet.

De som är lite mer åt det inbundna hållet kan ha mycket stor nytta av att kommunicera via sociala eller av olika anledningar inte klarar av det lika bra som extroverta personer gör.

-Det kan exempelvis vara så att man inte orkar lika mycket efter en utmattningsdepression eller liknande eller så kan man ha det svårt med hörsel när det är många människor på samma ställe.

Igen trycker Cathrin på att olika typer av företag får ha olika typer av strategier för sin medverkan på sociala medier. För framför allt småföretagare är det ett ofta ett mycket effektivt sätt att jobba upp en kundkrets på. Men även de behöver välja för det är svårt att vara med på överallt.

Om man nu exempelvis tar bildsajen Pinterest,  så är deras målgrupp främst kvinnor mellan  30 till 55 så där är det bra att vara om man har ett budskap man vill nå ut med till den målgruppen och har produkter som tilltalar dem. Själv använder jag mig mer och mer av LinkedIn för att där finns så fantastiskt många bra diskussionsgrupper som man kan vara med i och där man kan få tips om allt möjligt.

Hur väljer man rätt plattform då?

Ta hjälp av en social medie expert säger jag. Därför att det är omöjligt att hänga med på allt som händer just nu och kraften på sociala medier är enorm.  Jag brukar ta det exemplet att när man även numera kan regimen i ett land via sociala medier så förstår man kanske vidden av kraften. Därför är det också viktigt att välja rätt kanal utifrån den verksamhet man driver och det kan en skicklig rådigvare hjälpa till med om man inte själv har tid och ork att sätta sig in i trenderna i det sociala medielandskapet.

En social mediestrategi bör enligt Cathrin ingå i både den interna och externa kommunikationsplanen, tillsammans med poster som reklam, marknadsföring, försäljning och så vidare. I grunden behöver man veta vad det är man säljer, vilka ens kunder är, var är de och hur når man dem, tillägger hon. Sedan väljer man var, hur och när man kommunicerar vad till de olika målgrupperna. De digitala medierna är olika verktygslådor. Ibland är det enligt henne bättre att företaget satsar på traditionell marknadsföring som exempelvis broschyrer eller liknande.  Igen, det beror på strategi och målgrupp.

Hur ska en ledare hantera kritik i sociala medier?

– Oavsett om du är på sociala medier så lär du få kritik via sociala medier ändå och då tänker jag att då är det väl bättre att vara där och se vad du får för kritik. Så man kan lära sig något av hur de pratas om dig och det företaget du representerar och också kunna bemöta det.

Sådant behöver man ju enligt Cathrin bemöta i vanliga livet och affärslivet också så det är egentligen ingen stor skillnad. Det kan ibland också vara värt att man tar in någon expert på kriskommunikation för att bli ännu bättre på att hantera kritik både på och utan för sociala medier, säger hon.

Vad kan effekten bli om du får kritik och du bemöter den på ett bra sätt?

  Först och främst så vinner du trovärdighet för företaget och på så sätt stärker du ditt eget och företagets varumärke. Sen är det viktigt att man är med och hörs och syns och visar att man bryr sig. När man engagerar sig i kunderna så får man lojala kunder.

Det handlar om att bygga relationer och det är viktigare än någon i dagens brus. Man kommer inte långt med monolog längre. Nu handlar det om dialog och att engagera och få kunderna att känna sig delaktiga.

Enligt Cathrin finns det dock inga snabba recept för framgång för ledare i sociala medier, men hon påpekar igen att strategin är viktig och att man tar hjälp av dem som är duktiga inom området och att man tar sig den tiden själv att vara där och upptäcka och lära sig mer och lyssna på kunderna där de är.

About the Author


Nina Jansdotter är karriärcoach, beteendevetare och författare som brinner mycket för sociala medier.

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